Why small details in images can make a huge impact
What is really needed for an image to be remembered? The purpose of a commercial picture is that it should attract attention and if you ask me that also applies to portraits. Portrait photos are something that are often forgotten, the focus is often on the campaign images. It’s often simple images that are used to “present” the employees. Portrait photos can be just as fierce in making an impression as awesome advertising images.
Direct the image towards your target audience
You need to find your target audience and understand what makes them “tick”. These sample images have truck drivers as their target audience where you can use a tougher jargon without being prejudiced. Therefore, we produced pictures with a little tougher attitude. The message is “we’re the best to wash your truck, we aren’t afraid to get dirty.” LP Truck Wash has one of Sweden’s most modern facilities – that’s why I produced images that are crisp and bright.
Attract your viewer’s gaze
If you’ve read other articles here you know what I think about reality, it’s pretty boring. Images that go beyond your imagination tend to attract glances. Use colors that are a little surreal, use exciting lighting, colors and shapes. Commercial images don’t have to be boring and just display something. Commercial images can be artistic and simultaneously convey messages effectively. If there is one thing I figured out after a long time in the industry, it is that imagination attracts attention. People want to be entertained, it’s about doing what’s unsexy, sexy.
Se hur jag producerade dessa bilder
Contact me if you need help with image production.